Writing for the Online World: podcast
This is a presentation made by Ian Koss to the Suncoast Chapter in Tampa, Florida, on August 3, 2006, posted by chapter president Tom Johnson.
Ian Koss is founder of Ink19, which was at one time one of the largest free music magazines in the U.S. His team began publishing in the early 90s in the traditional print medium, but changed to an online format as the Internet emerged. In this 40 minute podcast, Ian explains how the online medium required their writers to rethink and restructure their writing.
Ian talks about such topics as the transience of print versus the permanence of content online, attention spans, online structure and layout, metadata, search engine optimization, semantic markup, single-sourcing and XML, readership anonymity, tracking users, profitability, banner ads, linking, designing for a range, milisecond judgment, the sense of incompleteness, and unpredictability.
The file is 16 megs. I recommend that you download it to your computer by right-clicking the Download link (yes, the small one on the bottom right) and selecting Save Target As. In Firefox, just click the file and download it using the Download Manager.
You can then drag the file into your MP3 player and listen to it wherever you may be — driving, working out, waiting in line or anyplace you choose.
August 16th, 2006 at 5:10 am
Thanks for sharing this podcast file. We, as podcasters, have to learn a little more about being sound engineers before these files will be as valuable as they can be. The volume on this fle was all over the place making it difficult to listen to. But, the information was interesting and useful.
Thanks again for making this file available.
Scott Abel, Content Management Strategist, The Content Wrangler, Inc.
abelsp@netdirect.net * 941-359-3416 * skype: abelsp
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August 16th, 2006 at 7:50 pm
Yah, sorry about the sound. I learned a lot by editing that file. First lesson: when distant audience members ask questions, and those audience members are not using a microphone, you’re going to have to do a lot of post-production work. Because basically, the question is so quiet you can’t hear a thing. But then the speaker picks up on that question.
Someone suggested that I raise the volume of the participant’s question. When I did that, it sounded like Niagara Falls with all the white noise.
Another person suggested I voice over the question. When I did that, it sounded really strange. I left them both in for comparison purposes.
Also, I basically chopped out about 10 audience questions, and just maintained the flow of the speaker. Miraculously, in many places you can’t even tell.
I also cut out about 50 uhms and uhs, clearings of the throat, long pauses, etc.
In the future, I’ll have to use a lapel mic and an audience microphone to record the event. That or just have the speaker repeat the question (which sounds somewhat lame).
Thanks anyway for listening.
Tom