This is a presentation made by Ian Koss to the Suncoast Chapter in Tampa, Florida, on August 3, 2006, posted by chapter president Tom Johnson.
Ian Koss is founder of Ink19, which was at one time one of the largest free music magazines in the U.S. His team began publishing in the early 90s in the traditional print medium, but changed to an online format as the Internet emerged. In this 40 minute podcast, Ian explains how the online medium required their writers to rethink and restructure their writing.
Ian talks about such topics as the transience of print versus the permanence of content online, attention spans, online structure and layout, metadata, search engine optimization, semantic markup, single-sourcing and XML, readership anonymity, tracking users, profitability, banner ads, linking, designing for a range, milisecond judgment, the sense of incompleteness, and unpredictability.
The file is 16 megs. I recommend that you download it to your computer by right-clicking the Download link (yes, the small one on the bottom right) and selecting Save Target As. In Firefox, just click the file and download it using the Download Manager.
You can then drag the file into your MP3 player and listen to it wherever you may be — driving, working out, waiting in line or anyplace you choose.

Writing for the Online World:
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