Karen Schriver at France Chapter meeting
The STC France Chapter of the Society for Technical Communication is starting off the season on September 24 with ”Saveurs et Savoirs “. This evening meeting will start with a buffet cocktail followed by our guest speaker’s presentation.
Karen Schriver will present, ”If You’re So Smart, Why Does Your Writing Suck? ”
Subject-matter experts often have trouble writing for general audiences. Experts may fail to understand what audiences need to know and create texts permeated with insider jargon and content that is too difficult, too complex, and not focused on what readers expect. It may be easy to attribute experts’ problem to arrogance and cluelessness, but this interpretation is too simple. Research into the cognition of expertise offers insights into why subject-matter experts have trouble transforming their knowledge for audiences. This work suggests that sophisticated subject-matter knowledge can be both an advantage and a disadvantage. Come learn about domain experts writing for smart people outside of their field. Get ideas for working with people who may believe that clear writing waters down their thinking.
Dr. Karen Schriver is a researcher, consultant, and educator in information design. Her early work at Carnegie Mellon University (Pittsburgh, Pennsylvania) charted new territory in understanding the integration of word and image, audience analysis, and people-centered design. Her book, Dynamics in Document Design: Creating Texts for Readers (Wiley & Sons), now in its 9th printing, is regarded as an essential work in the field. Winner of nine awards for research, Karen has made a significant impact on how information designers around the world think about their work. Karen is a Fellow of STC and a frequent keynote speaker. She has taught at universities in the US, Holland and South Africa, and is on the board of directors for the Communications Research Institute (Australia) and the Center for Plain Language (Washington, DC).
Karen will speak in English. The meeting takes place Monday, September 24 19:00 - 21:30, at FIAP Jean Monnet, 1st floor 30 rue Cabanis 75014 Paris Métro: Glacière (line 6) or Denfert-Rochereau (lines 4, 6, RER B)
Space is limited. Register before 15/Sept/2007 by sending an e-mail with your name and membership number (members of STC, IABC, or CRT) to secretary@stcfrance.org. Payment at the door, cash or check: 10 euros students or members of STC, CRT, or IABC 25 euros non-members .