Eyetrack research
The Eyetrack III research on news websites, released by The Poynter Institute of the Estlow Center for Journalism & New Media together with Eyetools, may help answer questions such as: Is homepage layout effective? … What effect do blurbs on the homepage have compared to headlines? … When is multimedia appropriate? … Are ads placed where they will be seen by the audience?
In Eyetrack III, researchers observed 46 people for one hour as their eyes followed mock news websites and real multimedia content. An overview of the observations is available (originally posted July, 2005).